Brand identity of haag, fashion & lifestyle brand based in Seoul, Korea.

From the beginning of the launch, I have been in charge of creative direction and graphic design for haag, a fashion brand from 2019 when the brand has launched. The tag line, 'instead of 'the', haag is for 'a', which shows the brand's identity and what haag is pursuing solely in the fashion industry of Korea now.


Jiyeon Lee

Head Manager

Sanghee Park

Marketing Director

Sooyoun Lee


Clara Yum, Nayeon Kim