Brand identity for Projet, fashion brand based in Seoul, Korea.

Projet is the fashion brand specialized in bags run by fashion designer, Yebin Ko. In the new identity, characters resemble subtle materials, design what Projet pursues. By changing the direction of descender of letter 't', letter 'j', and 't' have unified directions. There are two versions of word mark as projet, prj(abbreviation) by following various containers.


Yebin Ko